Creating iOS apps begins with a clear understanding of the target users, the core purpose of the app, and the primary problem to tackle in the initial release. A thorough discovery phase helps outline the MVP, select an appropriate architecture, and steer away from features that seem impressive on paper but don’t enhance actual use.

After the base is established, attention moves to how the UI behaves, overall performance, and reliability across different iPhone models and iOS versions. Uniform navigation, thoughtful state management, and well-designed integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.